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Investment Program During The Economic Recovery

The Marketing Power of Emotion in Business Why do people buy your product? If you stack up enough benefits to outweigh the costs of purchasing it, do you automatically close the deal? It doesn’t always happen, does it?

Consumers are not calculating machines. They are soft, warm, breathing humans with emotions that assign meaning and personal significance to your products. How do potential customers evaluate your products (or services)? How do they trade off various factors before deciding? How are their emotions involved in the process? Consumers–whether they realize it or not–use up to six categories of emotional criteria when they decide to purchase your product.

Technical criteria relate to what your product does. Every product performs a function. It may also perform additiona...

The Seven Rays of the Rainbow

Our main source of light on this planet is the sun. We are naturally driven by the energy of sunlight - it provides warmth, growth for food, ability to cook that food, and much more - the sun's energy is vital to our quality of life on a daily basis. The sun drives our world and dictates much of our behavior. The rising sun stimulates activity and a state of alertness, while the blue light of evening brings on relaxation, and finally full darkness indicates a natural time to sleep for most people. The energy of light One of the benefits we receive from the sun's rays is the energy produced when light waves become color! Emotionally we respond to colors as they fit the time of day or year. The reduction of sunlight on a cloudy day or the long months of winter can...

Think and Grow Rich - Powerful Thoughts of Napoleon Hill

With the exception of Rich Dad, Poor Dad , no single book has been asked about in reader emails more than Think and Grow Rich . It was arguably the most widely circulated book of the 20th century on the topic of personal success.

I have been rather troubled with regards to reading and reviewing this book for two big reasons: the people who promoted the truly awful book and movie The Secret almost universally pointed to this book as inspiration, and the first person who ever put a copy of Think and Grow Rich was perhaps the biggest “get rich quick” huckster I’ve ever met. In other words, the people that introduced me to Think and Grow Rich represent worldviews that I find deeply destructive and misleading .

Did the material in this book overcome that negative start? Or is Think and Grow Rich merely a han...

Forgiveness

Last week we took a look at how anger is one of the bitterest pills you can swallow. It’s the pill that doesn’t dissolve. It just sits there, potentially poisoning any and all good that comes into our lives.

You can’t have a fresh start to a relationship—with people, money or anything else—until you’ve cleaned up that lingering resentment with your parents, spouse, friend, lover, relative or whoever hurt you in the past. If you don’t clean that up first, you’ll drag that hurt with you.

A quote that I really like is from a book called ‘Your Cosmic Destiny’ by W.A. Chapman. It says, “Holding on to anger and resentment is like drinking poison and expecting someone else to die.”

So how do we let go of anger? We looked at opening ourselves to the other person’s perspective: there might be ...