Marketing Research & Analysis

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With 5 years in the marketplace, LiveZone Vietnam executive is unique in offering all major market research services to a range of local and international clients.

Qualitative and quantitative research, retail analysis via our system and media monitoring and adspend tracking – all offered by LiveZone Vietnam.

Our Expertise

LiveZone Vietnam has plenty to offer our clients: many years of Vietnam experience; Media, Retail and Customised under one roof; dedicated resources for brand & advertising, shopper research, new product development, stakeholder management, segmentation and positioning; a partnership and user-friendly approach to client account management.

Our custom research business includes Fortune 500 companies, such as Unilever, Nestle, Ford, Nokia, as well as major local clients such as Vinamilk, VCD, as well as donor organizations such as UNICEF, the World Bank and various Government Ministries.

These clients can depend on specific sector expertise that provides genuine insight and understanding of research needs, handled by experienced staff.

Our Industry Sector focus

We work in and across all the major business sectors: FMCG; Technology; Finance; Media; Healthcare; Automotive; Public and Social.

Insight services and solutions

Our customised research provides clients with unrivalled coverage through offices in Vietnam’s major cities.

Used by local and multinational FMCG companies, retailers, embassies, and advertising agencies, our service is unique in Vietnam. It has been tracking ordinary consumption for years, on a weekly basis, covering thousands of households in four key urban, trend-setting cities.

We provide Life style monitor, offering Vietnam’s only complete study on Rural Vietnam, covering over 36 locations across the country.

Our clients can also take advantage of a range of LiveZone insight services and solutions.

The LiveZone Public & Social Sector was set up in 2009, in an effort to address the needs of both Governments and donor organizations. This sector specializes and has dedicated resources based in Hanoi to assist in developing both social and policy changes required to ensure Vietnam meets its millennium goals. For more information on this sector, please contact us.